 |
WISE SENIOR
SERVICES
NAMES GRACE CHENG BRAUN AS CEO
Santa Monica, August 23, 2005
SANTA MONICA (August 23, 2005) - Prominent business
executive and Santa Monica resident, Grace Cheng Braun,
has been named President and Chief Executive Officer
of WISE Senior Services, an award-winning nonprofit
organization, serving seniors, their families and caregivers
throughout the greater Los Angeles area. Cheng Braun
has served as a healthcare administrator, business coach
and educator in the southern California area for more
than 20 years.
In announcing Cheng Braun's appointment, WISE board
chairman Mark Mitchell, vice president of commercial
banking at Union Bank of California, cited her extensive
business experience and knowledge of the community as
reasons why she was selected. "We anticipated doing
a national executive search but after meeting with Cheng
Braun and speaking with individuals who had worked with
her, we quickly determined that we had found the best
person for the job."
Mitchell added that significant growth in demand for
services in the past few years has involved fairly extensive
changes at WISE. "We're placing a priority on establishing
stronger presence and visibility in the communities
that we serve, and continuing to look for opportunities
to expand our services. In addition, we're committed
to positive relationship-building with both our staff
and among those who are supporters of WISE. Cheng Braun
brings with her a wealth of demonstrated experience
in team building, marketing and fundraising."
WISE was founded in 1968 by volunteers and community
members to address the needs of the growing senior population
in Los Angeles County. Initially, the acronym stood
for Westside Independent Services to the Elderly. Over
time, the letters have come to represent the organization's
mission to support the well-being, independence, self-esteem
and education of seniors, with emphasis on assisting
low-income and/or underserved individuals, and preventing
premature institutionalization whenever possible.
For more information about WISE
Senior Services please email info@wiseseniors.org.
# # #
|
|
|
